Marketing Management Essay Example | Topics and Well Written Essays - 1250 words - 2

Marketing Management - Essay Example A wide range of food programs and food festivals are organized in Singapore which witnesses a strong level of participation from a wide array of expert level international chefs from various corners of the world. This automatically makes the market of Singapore a birth place of various kinds of innovative food based delicacies as well as bakery products. Discussing on the lines of the bakery products, it can be said that the market of Singapore can be divided on the lines of bread based offerings, cakes, biscuits as well as breakfast cereals (Euromonitor.com, 2011). However, it also has to be said that the Singapore has a large number of Muslim population, which forms the Halal market in the region. It is highly interesting to state that the South East Asia, which includes the region of Singapore, is homes to around 250 million Halal oriented consumers. Talking about the valuation of the south east Asia market formed by the 250 million Halal consumers, it can be highlighted that the market stands at an astounding 93,000 million USD (Daganhalal.com, n.d.). It is also very important to highlight the fact that the region of Singapore, which falls under the category of South East Asia has a tremendous and growing potential for becoming one of the leading Halal based food markets, mainly because of the fact of the region being a major transhipping centre. Also, it has to be said that the Muslim presence in the Singapore region comprises to over 60% of the entire population of Muslim located all over the world (Min, Global Halal Food Industry, p. 7). Source: Global Halal Food Industry. Hence, it can be said that there exists a unique opportunity in the bakery market to cater to the inward as well as outward growth that is emerging from the Halal market of Singapore. Market Trends Discussing the trends that are currently evolving in the market of Singapore, it can be said that the trends are similar to that of the bakery market of south East Asia. It is to be mentione d that the bakery industry existing in these markets is highly dependent on the series of factors. The factors are a mixture of macroeconomic as well as lifestyle trends like strong growth of the regional economy, growing living standards of the masses, influence of western oriented lifestyle as well as busy lives of the masses (PRWeb.com, 2013). The factor of shortage of time in the hands of the masses in regards to preparation of traditional meals is playing a tremendous catalytic role in spreading the growth of the bakery industry in the market of Singapore. The bread and bakery industry of the region has a highly diversified consumer portfolio. Talking in regards to the future market trends for this particular sector in the Singapore region, it can be said that the manufacturers and retailers will try to attain a growth in the business by leveraging on the highly diversified consumers base. In order to develop a competitive edge in the business as well as for better positioning of their products, the manufacturers and retailers of the bread industry will try to introduce innovative products which will be segmented and targeted specifically to consumers on the basis of their age group. Market Growth While discussing the factors of market growth, it has to be brought in to focus that the bakery market of Singapore grew at a rate of 7.9 % on a compound annual basis between the 5 year period of 2004 to 2009 (Datamonitor.com, 2012). During this period the bread and

Oil and Gas Exploration at ANWR Assignment Example | Topics and Well Written Essays - 3250 words

Oil and Gas Exploration at ANWR - Assignment Example The major and new technologies that have led to an increase in oil drilling are the hydraulic fracturing technique and the horizontal drilling techniques. These technologies make it possible to drill oil, from tight shale rock formations. Cogswell, therefore, explains that these technologies will manage to increase the production of oil in the United States by approximately 30%.   However, there is a considerable debate on whether to allow offshore drilling in the United States. The issue of offshore drilling gained a wide media coverage when President Bush canceled an executive, issued by the then President in the year 1990. Furthermore, President Bush was calling for an increase in the oil drilling of the Arctic National Wildlife Refuge. There is a considerable debate that surrounds this issue, on whether to drill or not to drill oil in this region. President Obama is against the drilling of oil in the Arctic National Wildlife Refuge, citing the fact that it would lead to environ mental damage and pollution. On the other hand, President Bush was an avid supporter of drilling of oil in this region. His argument was that it would help in meeting the oil demands of the country. Despite the existence of this debate, this paper takes a stand that drilling of oil in the ANWR is harmful to the environment, and there is a need of regulating companies responsible for drilling oil in this region.  The problem and issue under consideration are that the drilling of oil in the ANWR is harmful to the environment of United States.